ABOUT

I AM SAL. I DO IDEAS.

From one-off social campaigns to traditional film, motion, and large-scale experiential work, my focus has always been the bigger picture, elevating brands into something people don’t just see, but remember and feel. I create work that sharpens identity, builds recognition, and forges meaningful connections with audiences.

With twenty years in the advertising industry across Australia and the UK, I’ve worked both freelance and in full-time roles, spending the past twelve years as an Art Director and brand custodian. Along the way, I’ve contributed to agencies including Publicis, VMLY&R, Clemenger BBDO, and CHEP, as well as independent studios such as BCM Group, Khemistry, and Rumble Strategic Creative. Each experience has shaped a practice grounded in curiosity, craft, and a drive to push ideas further.

I’m always searching for the next challenge. The kind that demands something more. One that challenges convention, reshapes expectations, and blurs the boundaries between art and audience.